A Partnership with eye-oo: Innovation Serving Sport
For the 2024/2025 ski season, eye-oo, the leading e-commerce platform for luxury and sports eyewear, has become the official sponsor of Lucrezia Lorenzi. This collaboration reflects a shared vision: a passion for excellence, attention to detail, and a constant commitment to achieving new milestones.
In addition to supporting Lucrezia in her sporting adventures, eye-oo is backing the Matildina4Safety project, an initiative dedicated to slope safety in memory of Matilde Lorenzi. Through this project, eye-oo and its affiliate opticians promote a culture of prevention and safety, especially among young athletes.
Who Is Lucrezia Lorenzi?
Lucrezia Lorenzi, affectionately known as “Titti,” is a 1998-born alpine skier and a member of the prestigious Italian Army Sports Group. Raised on a foundation of sacrifice and passion, Lucrezia has displayed an innate talent for alpine skiing—a discipline that has led her to become one of Italy’s most promising slalom athletes, thanks to her skill and dedication, which have driven her to compete at the highest national and international levels.
A Journey of Growth and Resilience
Lucrezia’s sporting story began at just 3 years old when she first strapped on a pair of skis. Since then, skiing has become the center of her life, filled with sacrifice, passion, and a deep desire for self-improvement. In 2014, she officially entered the ranks of Italy’s elite athletes with the Western Alps Committee, embarking on a journey rich in achievements:
- Two-time Italian slalom champion.
- Bronze medalist in giant slalom.
- 5th place overall at the Junior World Championships in Sochi, Russia, and 2nd place in the U18 category.
- Medals and placements in the European Cup and World Cup.
However, Lucrezia’s path has not been without challenges. Years of injuries forced her to pause and restart, forging her resilience and pushing her to work on herself with an innovative approach that combines technical, mental, and physical training. Today, she follows a method rooted in the principles of neuroplasticity, blending science and sports to maximize her performance and respond calmly to unexpected challenges.
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Looking Ahead
Lucrezia Lorenzi continues to aim high. After concluding the last season with a promising 11th place in the European Cup slalom standings and 50th on the World Cup Start List, she is determined to reach the senior National Team and climb the international rankings.
For Lucrezia, skiing is more than a sport—it’s a school of life: a journey filled with ups and downs, moments of joy and sacrifice, that pushes her every day to surpass her limits and grow stronger, both on and off the slopes.
eye-oo: Innovation and Passion for Sport
By supporting athletes like Lucrezia, eye-oo demonstrates its commitment to excellence in both sport and style. The platform offers an exclusive selection of sports and luxury eyewear designed to withstand extreme conditions, ensuring maximum performance, comfort, and safety in sport.
With Lucrezia Lorenzi and eye-oo, we celebrate the future of alpine skiing and the values of sport at every descent.
